Holiday Pulsed Offer 

Apple Music launched a new offer in 40 countries, providing customers an extended trial offer for a limited time. 

This 3 month free offer will run until Jan 7 and is available for new subscribers to the individual plan. 

The campaign creative celebrates the holiday season and will be featured both on and off-platform, including in-app placements, journey communications, email, .com updates, paid media support, and an offer landing page.

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Apple Music is also launching a badge-to-full sheet creative test with the offer in the US, CN, JP, MX, BR, ID,UK, IN, TR, and PH featuring Holiday creative against its updated brand ID. 

The test will measure impact to performance when using bespoke or seasonal creatives for these limited-time, extended trial offers. 

Storefronts: US, CN, JP, GB, FR, KR, IN, DE, CA, MX, TR, BR, IT, ID, TH, AU, ES, PH, ZA, TW, CZ, SA, VN, MY, CL, PL, HK, NL, CO, NZ, CH, AE, AT, BE, PE, IE, SG, SE, DK, NO.