Hardware bundle offer

Apple Music expanded its hardware bundle offer to 162M existing iOS users in nine new countries. 

This launch builds on the first wave's success in six emerging markets, which drove 1.4M signups.

Music launched wave 2 of the hardware bundle iOS expansion across 9 markets. 

As of Apr 24 2025, the rollout has reached 173M eligible users, with 336K redemptions and a 0.19% redemption rate. 

Storefronts: MX, CA, AU, FR, IT, ES, BR, ZA, GE.