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Yuri Muhin's CV
Engagement - Results
Music
984K ↑5% W/W 8.9M ↑12% Y/Y
984K ↑5% W/W 8.9M ↑12% Y/Y
"Feel Good" - Station Launch
"Feel Good" - Station Launch
Apple Music launched a full sheet to promote personalized content and engagement with the Feel Good station. The treatment cohort drove a 617% lift in listen rate (1.7M incremental and 1.3M repeat listeners). Additionally, the treatment drove a 6.8% lift in listening of the other Mood Stations.
Apple Music launched a full sheet to promote personalized content and engagement with the Feel Good station. The treatment cohort drove a 617% lift in listen rate (1.7M incremental and 1.3M repeat listeners). Additionally, the treatment drove a 6.8% lift in listening of the other Mood Stations.
Storefronts US, AU, CA, GB, IE, NZ, ZA
Storefronts US, AU, CA, GB, IE, NZ, ZA
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