Super Bowl 2025

Pay Upfront Offer

Apple Music launched its first pay upfront configurable offer in the US, GB, DE, CA, AU, MX, FR, and BR: 6 months for $2.99. 

The offer runs through Feb 27, is available to new subscribers, or past subscribers who have been churned at least 36 months, and appears via in-app placements, journey communications, email, .com, paid media, and landing pages.

Storefronts: US, GB, DE, CA, AU, MX, FR, BR